I have many many Ferrari books but this one is different. An easy read of about 200 pages great stories and unique prospectives of the Ferrari dealership business. Highly recommended. -Elizabeth L.
The Dealer is terrific. Congrats! I’d like to order a copy for a friend. -Steve H.
Really enjoyed this book……lots of great anecdotes as well as expose of the exotic car market in the silicon valley. Insightful description of the emotional roller coaster Brian experienced and the judgements he had to make…good and bad….especially when Ferrari Corporate came to shut down the independent dealers. -Lori M.
The Dealer isn’t just a story about Ferrari of Los Gatos, it’s a story about resilience, perseverance, drive, and vision. It’s about the rise and fall of a man who believed wholeheartedly that if he set his mind to something, he would make it happen. And he did, for the better part of 15 years.
Unfortunately, in life and in business, good fortune doesn’t always last. What led to his demise…Was it self-sabotage? Greedy friends who became foes? A money-hungry overlord from Ferrari? Read The Dealer and see for yourself. You’ll enjoy it! -Michael W.