I have many many Ferrari books but this one is different. An easy read of about 200 pages great stories and unique prospectives of the Ferrari dealership business. Highly recommended. -Elizabeth L.
The Dealer is terrific. Congrats! I’d like to order a copy for a friend. -Steve H.
Really enjoyed this book……lots of great anecdotes as well as expose of the exotic car market in the silicon valley. Insightful description of the emotional roller coaster Brian experienced and the judgements he had to make…good and bad….especially when Ferrari Corporate came to shut down the independent dealers. -Lori M.
The Dealer isn’t just a story about Ferrari of Los Gatos, it’s a story about resilience, perseverance, drive, and vision. It’s about the rise and fall of a man who believed wholeheartedly that if he set his mind to something, he would make it happen. And he did, for the better part of 15 years.
Unfortunately, in life and in business, good fortune doesn’t always last. What led to his demise…Was it self-sabotage? Greedy friends who became foes? A money-hungry overlord from Ferrari? Read The Dealer and see for yourself. You’ll enjoy it! -Michael W.
I really, really enjoyed this book and it actually answered a lot of questions for me from my childhood. I grew up near Ferrari dealership that has a little kid I was always welcome in at pretty much any time. All of a sudden in the early ’90s everything changed and it no longer became the fun, friendly enthusiast oriented place that I had grown up in and loved so much. This book really explained for me a lot of the reasons why that happened. It’s an absolute must read if you love cool cars of any kind, especially Ferrari. – Spyderdog
Very interesting. For anyone who likes cars. This book was a great read. – Alan D.
Entertaining book and great anecdotes. Sad to hear about the fall of a great sales philosophy that was crushed vs rewarded. If you like Ferrari’s you’ll love this book. -M. Jansen
I couldn’t put this book down! I am not a big car fanatic, but the cover of this book caught my attention. The book is about so much more than cars, it shares true stories of success and failure in business and personal life. You won’t be able to stop reading because the stories are fascinating and well written. You won’t believe what happened at this dealership! – Lacey