Escape into the riveting story of


that claimed to sell more Ferraris than anyone in America. Burnett made friends, enemies, and millions of dollars…

Only to lose EVERYTHING in the blink of an eye.

A story detailed by Jim Ciardella


About the Book
When Ferrari of Los Gatos opened, few people could afford an expensive sports car. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house.
At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice.
Along the way, Burnett made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.


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For the Dealer
“As a former long-time resident of the Los Gatos area I spent a lot of time hanging out at Ferrari of Los Gatos and I even bought and sold a few cars there. This terrific book provides the fascinating history that I did not know behind the legendary dealership in a very entertaining way.”

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about Jim


Jim Ciardella is a storyteller, Ferrari enthusiast, and native Californian.

He’s the author of The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America, as well as The FLG Story blog, which recounts various tales from the legendary Ferrari, Los Gatos dealership

Jim became good friends with the owner, Brian Burnett when he moved to Los Gatos 10 years after the dealership had closed.

One night, after hearing many stories from Brian, Jim declared his intention to write a book all about the amazing tales he was hearing, and so “The Dealer Proof” was born.

When he isn’t writing to tell a story, Jim is a finance executive helping technology companies to grow and improve their businesses.